Architectural Services
Architectural Services For Modern Living
DNA Design Group provides full architectural services for custom homes, coastal estates, and transformative remodels across La Jolla and the greater San Diego area.
Led by Danish architect Jesper Pedersen, our architectural design firm integrates Scandinavian principles, Italian cabinetry, and contemporary interiors into a cohesive vision tailored to the way you live.
What Our Architectural Services Include
Thoughtful architecture begins long before the first sketch. Whether you’re embarking on a mid-century remodel or a ground-up new build, every project starts with site analysis, zoning research, and feasibility work to clearly define what’s possible on your property. From there, concept and schematic designs explore light, views, privacy, circulation, and everyday function—supported by 3D modeling and visual studies that make each decision easier and more informed.
Once the direction is defined, the team develops detailed drawings and coordinates with engineers and consultants. DNA Design Group prepares permit-ready documentation, responds to plan checks, and supports your contractor so construction aligns with the design intent. Throughout, you work with one consistent team focused on quality, timing, and clear communication. Seamless project management through the entire process.
DNA Design Group Framework Phases

Schematic Design

Design Development

Construction Documents

Bidding

Construction Administration
Integrated Architecture, Interiors, And Cabinetry
A home feels timeless when architecture, interiors, and millwork are designed together.
DNA Design Group unifies floor plans, material palettes, lighting, and built-in storage, drawing from select European partners and modern Italian cabinetry systems. The result is not an add-on kitchen or a separate interior “look,” but a calm continuity from exterior elevations to the smallest interior detail.
This integrated approach minimizes redesigns, protects your investment, and creates rooms that function as well as they photograph. Every decision is rooted in how you move, gather, work, rest, and entertain.
A Process Designed To Feel Clear
Most clients are looking for both design excellence and peace of mind. The process is built to deliver both.
It begins with a working conversation about how you live now and how you want your next home to feel. That insight is translated into clear, buildable concepts instead of guesswork.
As plans evolve, layouts, elevations, and selections are reviewed together to avoid surprises once construction begins. The team coordinates closely with your builder or helps you select one aligned with the project, remaining involved at key milestones and site visits.
Why Clients Choose DNA Design Group
Clients turn to DNA Design Group for precision, restraint, and longevity.
Scandinavian-led design emphasizes natural light, proportion, and warmth that sit naturally in Southern California’s climate and coastal settings.
Materials are chosen for durability as much as aesthetics. Storage, circulation, and everyday touchpoints receive the same attention as statement spaces.
Many clients return for future homes and ongoing improvements because the relationship is grounded in trust. Budgets are respected, communication is straightforward, and the finished spaces feel considered rather than styled.
Begin Your Project
If you are planning a new custom home, a full remodel, or a multi-residential development in La Jolla or the greater San Diego region, DNA Design Group will guide you through every phase — from feasibility and entitlement to construction and final walkthrough — with a level of detail that sets us apart from other architectural firms.
Contact the studio to discuss your site, your goals, and how a fully integrated architectural approach can bring lasting clarity to your next project.
Frequently Asked Questions About Architectural Services
Our architecture firm focuses on clarity, context, long-term performance, and timeless design. We approach each project by understanding the site, regulatory environment, and how the building will be used over time. Through a disciplined design-build process, critical decisions are made early and deliberately, ensuring alignment, efficiency, and a strong foundation for everything that follows.
Our process begins with site analysis and planning, followed by schematic design, design development, and detailed documentation. Each phase builds on the last, allowing decisions to be made with clarity before construction begins.
Ideally, at the very beginning of a project. Early involvement allows for better planning, more informed decisions, and fewer constraints later in the process.
For projects that affect structure, layout, or building performance, architectural planning is essential. An architect helps ensure the work is cohesive, compliant, and well-integrated with the existing structure.
Our full-service architecture typically includes site analysis, planning, design development, construction drawings, and coordination with consultants. The scope is tailored to each project's needs.
We design in response to the site, considering orientation, climate, topography, and local context. These factors inform layout, material choices, and long-term performance.
Timelines vary by project complexity and approval requirements. Design is paced to allow thoughtful decision-making while maintaining overall project momentum.
Yes. We prepare documentation and coordinate with consultants to support permitting and approval processes, helping projects move forward with fewer delays.
We work closely with structural, mechanical, and other consultants throughout the design process to ensure coordination and technical alignment.
We collaborate with your contractor, or one we help select, after the schematic design during the design and construction phase to support clarity and buildability. Contractor involvement is coordinated based on the project's needs.
Budget awareness is integrated into the design process. Early planning helps align priorities and reduces the need for reactive changes later.
Our work is shaped by a timeless, European design sensibility that values restraint, proportion, and longevity. We focus on clear planning and thoughtful solutions rather than trend-driven design.
Yes. Well-planned architecture supports durability, adaptability, and efficient use of space, all of which contribute to long-term value.
Design evolves through structured phases, with refinement occurring as decisions are clarified. The process is collaborative, with changes guided by overall project intent.
Key decisions include site strategy, overall layout, structural approach, and general material direction. Making these decisions early supports a smoother design and construction process.